Systems-Driven Experimenter
CRO & Experimentation Strategist
I build experimentation programs and analytics infrastructure that turn data into measurable business impact. Most teams struggle because they lack the foundations — frameworks, AI infrastructure, statistical rigor — that make high velocity sustainable. I've built these systems twice: once scaling an existing program to 300+ annual tests, once from scratch.
Data without action is noise. Action without data is gambling. I build the systems that turn insights into measurable business outcomes — through experimentation, analytics, and AI.
/ Ahmed Aden — CRO & Experimentation Strategist
/ How I Work
Why teams struggle with data
Most teams struggle not because they lack data, but because insights don't drive action. Experimentation programs stall without proper foundations. Analytics sit in dashboards while decisions get made on gut instinct. User behavior goes unanalyzed. The gap between "we have data" and "we act on data" kills velocity.
The systems I build
Whether through experimentation, behavioral analysis, or product insights — I build infrastructure that makes data actionable: AI removes bottlenecks (insight synthesis from 7 days to 20 minutes, automated reporting, natural language querying), analytics reveals patterns (user intent analysis, keyword mapping, funnel diagnostics), and frameworks ensure rigor (statistical guardrails, evidence-based prioritization, systematic decision-making). This is how you turn 300+ annual tests into compounding knowledge, or £500k revenue from a single behavioral insight.
What you get
You get systems where data drives decisions, not decorates them. Experimentation velocity becomes learning speed. Analytics uncovers revenue opportunities. And every insight compounds institutional knowledge instead of disappearing into spreadsheets. I've proven this across experimentation programs, product analytics, and AI infrastructure.
/ What I Solve
/ Proof
Teams spent 7+ days manually searching for "did we test this before?" across Slack, spreadsheets, and old decks. Built conversational AI synthesizing 1200+ experiments and 200 research studies. Discovery time dropped from 7 days to 20 minutes — teams stopped re-testing old ideas.
Built three interconnected systems: Momentum Framework (evidence-based ideation improving success rate 31%), Pre-Decision Analysis (eliminated 3-5 day delays), AI infrastructure + automated reporting (scaled to 300+ tests across 5 squads). Result: £1.5m incremental revenue, sustainable top-10% velocity, peeking effect eliminated.
Sister brand: 2 years of flat/negative conversion, no CRO program. Conducted full audit, ran exclusion tests to identify what users valued vs. noise, held stakeholder workshops that gave teams ownership. Built ground-up program with AI infrastructure, frameworks, statistical guardrails. Achieved 21% conversion rate increase and 23% success rate improvement over tenure.
Fundraising page underperforming with high bounce rate. Analyzed keyword data, mapped themes to behavior, identified intent mismatch: users searching "sadaqah" (one-off giving) landed on "Sadaqah Jariyah" (long-term projects). Built dedicated page matching user intent. Generated £500k+ donations, became 2nd highest converting page out of 18.
/ Recommendations
Ahmed is a thoughtful, impact-driven contributor within the CRO team who truly cares about customers. He uses AI and data intelligently to shape decisions, validate ideas, and measure outcomes. On top of that, Ahmed is empathetic, supportive, and a pleasure to work with — someone who elevates both the work and the team around him to create value.
It has been a pleasure working with Ahmed over the last few years. His analytical skills are second to none and he has always been available when needed. A consummate professional who always has a can-do mentality towards any project.
/ Let's Talk
Whether you're hiring for a CRO role, exploring a consulting project, or just want to discuss experimentation and AI — I'm open to conversations.
I work with in-house experimentation teams looking to scale velocity while maintaining quality. If that's you, let's talk.